Growth/AI Content Marketer (Short-form Video)

Snowball Analytics is a SaaS platform for private investors that helps track and analyze investment portfolios.
We're looking for someone to build a scalable short-form video content engine (Reels, YouTube Shorts, TikTok) around investing topics and grow organic reach - both for the main product account and a new direction. Initially, the focus is on audience growth, reach, and brand awareness rather than direct sign-ups.

There's also a strong emphasis on AI tools (ChatGPT, Claude, Gemini, AI avatars, image/video generation): the goal isn't just to produce content via AI, but to "humanize" it and bring it to a level that doesn't read as typical AI output.

• Producing and distributing short-form video for an English-speaking audience (Reels/Shorts/TikTok)
• Building an AI content pipeline - from idea to publish-ready video
• Identifying successful organic creatives for scaling via paid traffic
• Launching and managing ad campaigns (Google Ads, TikTok Ads), tracking CPA/ROAS
• Building and optimizing landing pages and lead magnets
• SMM and content distribution on relevant platforms/forums (RU and EN)
• Working with partners and guest authors
• Product marketing: sourcing new channels, running CustDev (user research)

• Not a classic SMM manager or a pure performance marketer - more of a hands-on growth/digital marketer with a performance background who moved into content, organic social, and short-form video
• Hands-on, personal experience creating and scaling Reels/Shorts/TikTok, with a solid grasp of algorithms, hooks, and retention — and concrete results in reach/followers
• Experience with an international, English-speaking audience - required
• Experience with paid social/Google Ads/TikTok Ads is a plus
• Background in fintech/investments/financial SaaS is a strong plus; pure Web3/crypto profiles are not a fit
• Experience with Figma, Tilda, and basic understanding of web analytics
• English from B2 level, confident with prompt engineering
• Experience in business correspondence/negotiation in English

• Full-time, fully remote, flexible start time
• Quarterly bonus of up to 50% of salary based on KPIs
• 20 working days of vacation, 10 sick days, holidays follow the French calendar