Head of Marketing

About Us:
ROOTS is a fast-growing clean label food brand with a mission to make healthy eating accessible, delicious, and inspiring. We operate physical retail stores, e-commerce, and partner with leading aggregators and retailers in the UAE. Our customers know us for fresh, natural products, excellent service, and a strong community connection.

The Role

We’re looking for a Head of Marketing to own and drive all brand, creative, communications, and community engagement for ROOTS — across digital and offline touchpoints.
This is a senior leadership role reporting directly to the GM, and working closely with the Head of E-commerce, Head of Commercial, and Head of Operations. You will be responsible for building our brand presence, customer love, and engagement — while aligning closely with business growth goals.

What You’ll Own:
Brand Strategy & Storytelling

• Define and execute the ROOTS brand vision, values, and tone across all channels.
• Develop creative concepts and campaigns that inspire our customers and reinforce our clean label positioning.

Campaigns & Activations

• Plan and execute 360° campaigns — digital, social, in-store, PR — for seasonal moments, product launches, and partnerships.
• Oversee offline activations: events, tastings, pop-ups.

Content & Creative

• Lead the content calendar for social, CRM, and in-store screens.
• Brief, guide, and approve creative assets from internal and external teams.

CRM & Loyalty

• Own customer retention channels (WhatsApp, email, loyalty programs) — excluding paid performance marketing (run by e-com).
• Drive customer segmentation and personalized communications.

Community & PR

• Build and nurture a ROOTS community of loyal customers and advocates.
• Manage influencer partnerships, press, and media outreach.

Budget & Performance

• Manage the marketing budget for brand, creative, and events.
• Set clear KPIs: brand awareness, engagement, NPS, campaign ROI.
• Monitor and report results with actionable recommendations.

• 6+ years in marketing with at least 3 years in a leadership role, ideally in food, FMCG, or lifestyle brands.
• Proven track record building and executing 360° campaigns that drive measurable brand growth.
• Strong creative judgement with hands-on experience briefing and guiding designers, photographers, and content creators.
• Data-informed: comfortable tracking KPIs and making decisions based on performance.
• Natural collaborator — can work cross-functionally with commercial, e-com, and operations teams.
• Excellent communicator in English; Arabic a plus.

• Be part of a fast-growing, mission-driven brand in the UAE.
• Autonomy and influence to shape the ROOTS brand journey.
• A collaborative, entrepreneurial environment.
• Competitive salary, performance bonus, and employee discount.

📩 To Apply

Send us your CV, portfolio, and 2–3 examples of campaigns you’ve led that you’re most proud of.